Lip Makeup · Private Label & OEM

Blurring Fine Lines Lip Velvet Mud

• Model LC24039
• MOQ from 6,000 pcs
• Samples 3–7 days
• For brands, retailers & distributors

Ready to adapt as private label or develop further as OEM/ODM for your brand. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

The Blurring Fine Lines Lip Velvet Mud (LC24039) is made for brands going after the soft-focus lip look that keeps selling: an airy, whipped mud that blurs the appearance of fine lines instead of settling into them. If you're a brand owner or retail buyer building out a lip line, this is the sort of texture that photographs well, wears comfortably, and gives you room to run a full shade story.

Formula & finish

• Whipped velvet mud texture — light on the lips and easy to spread with a single swipe.
• Diffused, soft-focus matte finish that visually blurs fine lines.
• Sheer, misty pigment: a translucent wash that works with your natural lip tone rather than masking it.
• Formulated for up to 8 hours of comfortable wear, without the dry, cracking feel that puts people off matte lip products.
• Layerable — one pass for an everyday tint, extra passes when you want a more defined result.

Why buyers pick it

Matte lips sell; comfort is what brings customers back. This one sits in the middle ground — enough color to matter, light enough to forget you're wearing it — so it suits daytime counter placement and evening looks from the same tube. We've been making color cosmetics since 2008, with 500+ mature formulas on file and more than 600 new development samples a year. Filling runs in our Jinhua workshops take place in Class 100,000 GMPC cleanrooms, and we work to GMPC, ISO 22716, BRCGS, SMETA, BSCI and RSPO standards. Formulations can be built toward EU (EC) No 1223/2009, REACH, US MoCRA and other market requirements; third-party reports from SGS, Intertek or CTI are available per batch on request, and a COA comes with every raw material. Shelf life is 3 years unopened, 12 months after opening.

Make it yours

Bring your shade card and we'll match it — Pantone matching with color difference held within ±2 ΔE. Formula development takes about 14 days (7 on express), samples 3–7 days, free with freight on your account and two free revisions. Basic MOQ is 6,000 pcs; custom component shells and special decoration (electroplating, 3D printing, silk-screen, embossing, custom moulds) start at 12,000 pcs. Production is 45 days standard, 30 express, and we can add Russian Data Matrix coding if that's your market.

Good fit for

• Brands launching or refreshing a matte lip range
• Retail buyers sourcing a soft-focus tint for everyday shelves
• Kits and gift sets that need a comfortable, low-commitment lip color
• Markets that need documented compliance and per-batch test reports

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE, confirmed on pre-production samples
• Formula tweaks: finish, scent, flavour, claims and market compliance
• Packaging: component shape and colour, logo, offset or silk-screen print, hot-stamping, UV, 3D print or embossing
• Single units, sets, display boxes or gift boxes with compliant labels
• Free samples (you pay freight) with two free revisions

MOQ & lead times