Face Makeup · Private Label & OEM
Soft Focus Brightening Longwear Loose Powder
Ready to adapt as private label or develop further as OEM/ODM for your brand. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.
Product details
Loose setting powder is a fast-moving staple, but only if it does more than mattify. This soft-focus brightening powder is built for two jobs: holding makeup in place with 24-hour oil control, and leaving skin with a pearl-lit, blurred finish instead of a flat, powdery look. It's aimed at brand owners building out a complexion line, buyers refreshing a setting-powder slot, and private label ranges that want one powder to work across oily, combination and normal skin.
Formula & finish
- Fine-milled powder, micronised to 2500 mesh, so it goes on light and stays weightless.
- Pearl luminous complex for a natural glow rather than a chalky matte.
- Soft-focus blurring that visually smooths texture and pores.
- Oil control and makeup setting designed for up to 24-hour wear.
- 3-year shelf life unopened, 12 months after opening.
Why buyers pick it
One SKU covers three shopper needs — setting, shine control and a brightening boost — which keeps shelf space and sampling costs down. The luminous finish fits the glow-first look that sells across North America, Europe, the Middle East and Southeast Asia. Because the powder reads translucent-leaning, you can build a tight shade range instead of a full foundation matrix. Entry is low too: 6,000 pcs for basic packs, formula samples turned around in 3–7 days, and formula development at 14 days (7 on express).
Make it yours
Private label is where this powder earns its keep. Pick your jar, sifter and closure, then match the decoration to your Pantone with colour difference held within ±2 ΔE. Choose translucent, tinted or pearl-forward positioning, and we handle bulk, filling and QC in Class 100,000 GMPC cleanrooms. Production runs 45 days (30 express), with price breaks at 12k, 30k, 50k and 100k pieces; special processes like electroplating, 3D printing, silk-screen or embossing move the MOQ to 12,000 pcs. We formulate to EU 1223/2009, REACH, US FDA and MoCRA, GSO 1943/2021 and ASEAN rules, and can add Russian Data Matrix coding. Batch COAs and third-party reports from SGS, Intertek or CTI come on request. Our team sits in Jinhua, Zhejiang, near Ningbo and Shanghai, with 30+ automated lines and around 400 staff behind your order.
Good fit for
- Complexion-led colour brands adding a setting step.
- Supermarket and pharmacy private label programmes.
- Glow and skin-like-finish ranges.
- Gift sets and travel-size powder kits.
- Russian-market launches needing Data Matrix coding.
Customise it for your brand
- Shade matching to Pantone references within ±2 ΔE, confirmed on pre-production samples
- Formula tweaks: finish, scent, flavour, claims and market compliance
- Packaging: component shape and colour, logo, offset or silk-screen print, hot-stamping, UV, 3D print or embossing
- Single units, sets, display boxes or gift boxes with compliant labels
- Free samples (you pay freight) with two free revisions
MOQ & lead times
| Basic models (no special process) | 6,000 pcs |
|---|---|
| Special processes — electroplating, 3D printing, silk-screen, embossing, custom mould | 12,000 pcs |
| Custom component shells (lipstick, lip gloss, nail polish, compacts, lip balm) | 12,000 pcs |
| Samples | 3–7 days, free — buyer pays freight |
| Mass production | 45 days (express 30 days) |
Questions buyers ask
Can I order Soft Focus Brightening Longwear Loose Powder under my own brand?
Yes. Soft Focus Brightening Longwear Loose Powder is available as private label: we change the shade, scent, logo and packaging to your spec. Basic models start at 6,000 pcs; special processes or custom moulds start at 12,000 pcs.
How fast can I get samples?
Samples are ready 3–7 days after your brief is confirmed. Sampling is free — you cover the freight — with two free revisions.
Which markets is it compliant for?
Formulas are prepared for the market you sell in: EU (EC) No 1223/2009 and REACH, UK rules, US FDA and MoCRA requirements, GSO 1943/2021 for the Gulf, TR TC 009/2011 for Russia and the EAEU, and the ASEAN Cosmetic Regulation. Internal and third-party (SGS, Intertek, CTI) test reports are available per batch on request.
Start a project
Quote for Soft Focus Brightening Longwear Loose Po
Tell us what you want to make. Your account manager replies within 24 hours with questions, a formula and packaging direction, and a first price range.
- Email: [email protected]
- WhatsApp / Tel: +86-13735758618
- No. 299, Changfeng North Street, Jindong Economic Development Zone, Jinhua, Zhejiang, China