Face Makeup · Private Label & OEM

Moisturizing And Color-Enhancing Silky Lip And Cheek Balm

• Model FC24066
• MOQ from 6,000 pcs
• Samples 3–7 days
• For brands, retailers & distributors

Ready to adapt as private label or develop further as OEM/ODM for your brand. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

For brands that want a low-effort, high-repeat color product, this lip and cheek balm does two jobs in one compact pan. It suits makeup lines, travel assortments and gift sets, and it gives shoppers a quick way to add color and moisture without reaching for two products. The format feels familiar, the shade range is easy to merchandise, and the private label path is straightforward.

What's in it

• One balm for lips and cheeks, so a single SKU covers two routines.
• Four shades, moving from soft nude to rich berry, chosen to work across many skin tones and moods.
• A pocket-size compact that slips into a makeup bag or handbag for touch-ups during the day.
• A creamy, silky texture that spreads easily and blends without streaking or patchiness.

Formula & finish

The balm is built around moisturizing care, with nourishing ingredients in a lightweight base. It lays down a soft, luminous finish that looks like skin with a little extra light, not a heavy layer. Coverage is buildable: use a little for a light wash of color, or add more for a stronger result. The formula is designed to feel comfortable on lips and cheeks and to avoid that tight, dried-out feeling some color products leave behind. It is not a matte product; the look is fresh, slightly dewy and easy to wear.

Why buyers pick it

Multi-use color is an easy add-on at checkout and a natural fit for customers who want speed. The four-shade range keeps shelf space tight while giving shoppers a clear choice, and the compact size makes it simple to bundle into kits, travel edits or seasonal promotions. Because the finish is buildable, one shade can serve different looks, which helps sell-through. It also works as a first lip-and-cheek item for younger shoppers or as a quick top-up product for existing makeup users.

Make it yours

Magic Color can develop this balm as your own private label item, from shade selection to component and carton artwork. Pantone color matching is available with color difference held within ±2 ΔE. Our team works with 500+ mature formulas and produces 600+ new development samples a year, so you can start from the existing balm or adjust texture, shade and packaging. Basic MOQ is 6,000 pcs; special processes such as embossing, silk-screen, 3D printing or electroplating are 12,000 pcs. Samples usually take 3–7 days and are free (you cover freight); formula development runs about 14 days, with production around 45 days. Filling takes place in Class 100,000 GMPC cleanrooms in our Jinhua factory, and formulas can be aligned to EU, US and other target-market requirements.

Good fit for

• Color cosmetics brands adding a multi-use balm to an existing lip or face line.
• Private label retailers building compact, giftable makeup sets.
• Travel, subscription and beauty-bag assortments that need a small, low-weight item.
• Brands that want custom shades and packaging without starting formula development from zero.

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE, confirmed on pre-production samples
• Formula tweaks: finish, scent, flavour, claims and market compliance
• Packaging: component shape and colour, logo, offset or silk-screen print, hot-stamping, UV, 3D print or embossing
• Single units, sets, display boxes or gift boxes with compliant labels
• Free samples (you pay freight) with two free revisions

MOQ & lead times