Eye Makeup · Private Label & OEM

Natural Application Eyebrow Gel Details

• Model LM23011
• MOQ from 6,000 pcs
• Samples 3–7 days
• For brands, retailers & distributors

Ready to adapt as private label or develop further as OEM/ODM for your brand. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

Brow gel is a quiet bestseller: low ticket, fast repeat purchase, and it fits almost every routine. LM23011 is a buildable brow gel for brands that want that slot covered without a long development cycle. One pass grooms and separates hair for a soft, natural look. A second pass fills and structures, so the same tube serves the bare-faced customer and the full-glam one.

Formula & finish

• Colour and hold reach the root and the tip of every hair for an even, groomed finish.
• Buildable coverage — light for a brushed-up natural brow, layered for a fuller, more defined shape.
• Flexible hold designed to keep the shape set through a working day.
• Smooth texture that spreads easily, so you can shape precisely without dragging at skin.
• Gentle, skin-friendly base developed with sensitive skin in mind.
• Precision brush applicator for quick, controlled placement — no separate tools needed.

Why buyers pick it

Brow gel has to do two jobs at once: define, then stay put. This one leans on both. The film keeps its flexibility, so brows hold their shape without going stiff or flaky, and coverage runs along the hairs themselves, which keeps the finish natural rather than blocky. It's an easy sell at the till — one clear benefit, no learning curve, and a category shoppers repurchase on repeat. You also get 3 years of shelf life unopened and 12 months after opening, which keeps stock turn comfortable.

Make it yours

Private label is where this one earns its keep. Set your shade range and we match to Pantone within ±2 ΔE. Custom shells, silk-screen printing, embossing and special finishes are on the table; those special processes carry a 12,000-piece MOQ, while a basic build starts at 6,000. Samples land in 3–7 days and are free (you cover freight, two revisions included). Formula development runs 14 days, or 7 on express; production runs 45 days, or 30 express. We hold 500+ mature formulas, so hold, colour or texture can be adjusted to your brief. Packaging can carry Russian Data Matrix coding, and documentation is aligned with EU (EC) No 1223/2009, REACH, and US FDA and MoCRA requirements, backed by GMPC and ISO 22716 production. Third-party reports from SGS, Intertek or CTI are available per batch on request.

Good fit for

• Brands building out an eye range and needing a brow hero.
• Retail programmes with a natural, everyday-makeup focus.
• Gift sets and multi-piece kits — from 3,000 sets at standard processes.
• Private label lines that want a brow SKU matched to an existing palette.

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE, confirmed on pre-production samples
• Formula tweaks: finish, scent, flavour, claims and market compliance
• Packaging: component shape and colour, logo, offset or silk-screen print, hot-stamping, UV, 3D print or embossing
• Single units, sets, display boxes or gift boxes with compliant labels
• Free samples (you pay freight) with two free revisions

MOQ & lead times