Eye Makeup · Private Label & OEM

Long Lasting Extreme Lengthening And Curling Mascara

• Model LM24013
• MOQ from 6,000 pcs
• Samples 3–7 days
• For brands, retailers & distributors

Ready to adapt as private label or develop further as OEM/ODM for your brand. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

LM24013 is a lengthening and curling mascara for brands that want a lash product shoppers come back for. It suits beauty labels, supermarket own-labels and gift-set curators who need one dependable wand-and-formula pairing that performs from the first coat to the last hour of the day. You get a buildable, fiber-based formula and a choice of three brush heads, so a single SKU can serve the natural-lash shopper and the full-drama shopper from the same shelf.

What's in it

• One fiber-enhanced mascara formula, designed to stretch each lash and hold a lifted curl through the day
• Three brush head options — choose the separation and volume profile that fits your customer
• Buildable coats: a single pass for clean everyday definition, layers for a denser, plumper lash line
• Lightweight on the eye, with a formula built to resist smudging and flaking
• Shelf life of 3 years unopened, 12 months after opening

Formula & finish

The fibers catch the lash tip and extend it instead of clumping or leaving flyaways, so the finished line stays defined and separated. Curl holds its shape rather than dropping by mid-afternoon. Add coats and the plumping side takes over for a fuller, more dramatic fringe — even then it stays comfortable, not stiff or heavy. We treat these as the product's design intent; if your market needs documentation, third-party reports from SGS, Intertek or CTI are available per batch on request.

Why buyers pick it

Mascara is a repeat purchase, and this one is simple to merchandise: one formula, three brushes, a clear story for both the "barely there" and the "big lashes" shopper. Our Jinhua factory fills in Class 100,000 GMPC cleanrooms with automation above 70%, and retained samples sit in a temperature- and humidity-controlled room until six months past shelf life. Company certifications cover GMPC, ISO 22716, BRCGS, SMETA and BSCI, and we formulate to EU 1223/2009, REACH and US FDA/MoCRA requirements. We're also a long-term supplier to supermarket chains in Europe and the US.

Make it yours

Private label starts at 6,000 pcs for basic models. Special processes — electroplating, silk-screen, embossing or a custom mould — move to 12,000. Formula development takes 14 days (7 express), samples ship in 3–7 days, free with freight on your side, and two revisions are included. We match component and shade colours to Pantone within ±2 ΔE. Production runs 45 days, or 30 express, with price breaks at 12k, 30k, 50k and 100k.

Good fit for

• Colour cosmetics brands adding a core mascara to an eye range
• Drugstore and supermarket own-label programs
• Beauty sets and gift boxes that need a lash hero
• Launches in the EU, US, Middle East, Southeast Asia or CIS — we run Russian Data Matrix coding

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE, confirmed on pre-production samples
• Formula tweaks: finish, scent, flavour, claims and market compliance
• Packaging: component shape and colour, logo, offset or silk-screen print, hot-stamping, UV, 3D print or embossing
• Single units, sets, display boxes or gift boxes with compliant labels
• Free samples (you pay freight) with two free revisions

MOQ & lead times