Eye Makeup · Private Label & OEM

Curl-lock Metal Mascara

• Model LM25029
• MOQ from 6,000 pcs
• Samples 3–7 days
• For brands, retailers & distributors

Ready to adapt as private label or develop further as OEM/ODM for your brand. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

If your line-up needs a mascara that keeps lashes lifted from the first coat until you take it off, LM25029 is built for that job. It suits brands selling to shoppers who want a clean, separated lash look without midday droop or smudging under the eye — the everyday hero SKU that brings people back for a second tube. We produce it in Jinhua and finish it around your artwork, your carton and your brief.

What's in it

• A curl-lifting formula that locks the lash in place and builds pigment coat by coat — one pass for a natural day look, more layers for definition.
• Waterproof, smudge-proof and transfer-resistant by design, so hold survives humidity, long shifts and busy commutes.
• A precision metal brush that hugs the root of every lash and coats evenly from root to tip.
• Lashes stay separated instead of clumping, which gives that polished, freshly-groomed finish.
• Three years of shelf life unopened; 12 months once your customer breaks the seal.

Why buyers pick it

The metal wand is an easy story to tell on pack, and the curl-hold claim is one shoppers actively search for. Behind the tube sits a factory that has been in color cosmetics since 2008: 500+ mature formulas on file, more than 600 new development samples a year, and all filling workshops in our current Jinhua site running as Class 100,000 GMPC cleanrooms. Every batch goes through internal physical, chemical, microbial and heavy-metal testing, with third-party SGS, Intertek or CTI reports available on request and a COA for each raw material. Company certifications cover GMPC, ISO 22716, BRCGS, SMETA, BSCI and RSPO. Formulas can be built to EU 1223/2009, REACH, US FDA and MoCRA, GSO 1943/2021, ASEAN and other market rules you sell into.

Make it yours

Private label starts at 6,000 pieces for basic models, or 12,000 where you want electroplating, 3D printing, silk-screen, embossing or a custom mould — price breaks kick in at 12k, 30k, 50k and 100k. Formula development takes 14 days (7 on express), production 45 days (30 on express), and samples land in 3–7 days free of charge apart from freight, with two revisions included. Pantone matching holds within ±2 ΔE, so your component, cap and carton stay on brand. We can also add Russian Data Matrix coding, which has been running here since October 2025.

Good fit for

• Brands building a core eye-makeup range who need a dependable volume mascara
• Retail buyers sourcing own-label eye products for supermarket or drugstore shelves
• Beauty box and subscription curators after a waterproof everyday format
• Markets across North America, Europe, South America, the Middle East and Southeast Asia

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE, confirmed on pre-production samples
• Formula tweaks: finish, scent, flavour, claims and market compliance
• Packaging: component shape and colour, logo, offset or silk-screen print, hot-stamping, UV, 3D print or embossing
• Single units, sets, display boxes or gift boxes with compliant labels
• Free samples (you pay freight) with two free revisions

MOQ & lead times