Eye Makeup · Private Label & OEM

2.5mm Precision Brush Natural Lengthening Setting Mascara

• MOQ from 6,000 pcs
• Samples 3–7 days
• For brands, retailers & distributors

Ready to adapt as private label or develop further as OEM/ODM for your brand. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

If you sell eye makeup to shoppers who want definition without a heavy, stuck-together lash line, this is the SKU worth stocking. A 2.5mm brush does the heavy lifting: it combs lashes apart as it coats them, so the result still reads natural in daylight and on camera. We make it as a private label item, so the tube carries your brand, your shade names and your carton — from a factory that runs mascara formulas every week.

What's in it

• One mascara in a slim tube with a 2.5mm precision brush head
• Three shades, enough to cover quiet weekday looks and stronger evening ones
• A waterproof, sweat-resistant film that resists smudging and transfer
• Curl hold built into the formula, not just the brush
• Three years shelf life unopened, 12 months after opening

Formula & finish

The brush is the story. At 2.5mm it slips into the inner and outer corners, separating the short lashes most applicators skip. You get lift at the root, visible length along the shaft, and a soft, feathery finish rather than a wet plastic shine. Lashes stay apart — no clumps, no spiked tips, no comb needed afterwards. Every lash takes an even coat, which is what keeps the definition crisp up close and in photos.

Why buyers pick it

Long wear is the design intent: the film is built to hold curl and stay put through heat, tears and a long shift, and to resist transferring onto lids and under-eyes. We formulate to EU (EC) No 1223/2009 and REACH, and to US FDA and MoCRA requirements, with GSO, ASEAN and UK paperwork available for those markets. Production runs in Class 100,000 GMPC cleanrooms at our Jinhua plant, under GMPC, ISO 22716 and BRCGS systems. Batch COAs come with every order, third-party reports from SGS, Intertek or CTI on request, and we keep retained samples until six months past shelf life. Buyers in North America, Europe, the Middle East and Southeast Asia already run our eye and colour lines — most under NDA, so no logos from us.

Make it yours

Start with shade matching: send a Pantone reference and we hold colour difference within ±2 ΔE. Basic tubes open at 6,000 pcs; silk-screen, embossing, electroplating, 3D printing or a custom mould move it to 12,000. Samples land in 3–7 days, free — you cover freight — with two free revisions. Formula development takes 14 days (7 express), bulk production 45 days (30 express). Shipping to Russia? We have run Data Matrix coding since October 2025.

Good fit for

• Colour brands adding a core everyday mascara
• Retail buyers building a three-shade lash set
• Makeup artist and salon lines
• Gift, travel and subscription bundles
• Markets that need EU, US, GCC or ASEAN compliance files

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE, confirmed on pre-production samples
• Formula tweaks: finish, scent, flavour, claims and market compliance
• Packaging: component shape and colour, logo, offset or silk-screen print, hot-stamping, UV, 3D print or embossing
• Single units, sets, display boxes or gift boxes with compliant labels
• Free samples (you pay freight) with two free revisions

MOQ & lead times